Content Marketing Strategy
Traditional advertising relies on pitching messaging to consumers. Content marketing is a targeted, yet inclusive approach of creating relatable material that invites consumers to welcome your brand, product, or service into their lives. First, you must define:
- CM Purpose and Value
- Brand Story & Voice
- Designated Audience Personas
- Process and Management (Documented Strategy)
- Measurement, KPIs, Data Analytics & ROI (Data is your best tool)
What's the Why?
Effective content marketing will increase: 1. Sales. 2. Brand Loyalty. 3. Budget Effectiveness. It's a long game approach to build customer trust using an authentic brand voice.
"CM generates over three times as many leads as outbound marketing and costs 62% less." - Content Marketing Institute
Again, What's the Why?
OK, I'm biased, but take it from other experts, Content Marketing is an essential element of brand marketing. Let's talk about it, so contact me.