Gotta Story Media
Gotta Story? Lemme Tell It! ™

Strategy

A documented content marketing strategy is essential for success. We rely on storytelling to build brand loyalty. Platforms include social media, articles, blogs, email marketing, website copy, podcasts and digital video production.

 

Content Marketing Strategy

Traditional advertising relies on pitching messaging to consumers. Content marketing is a targeted, yet inclusive approach of creating relatable material that invites consumers to welcome your brand, product, or service into their lives. First, you must define:

  • CM Purpose and Value
  • Brand Story & Voice
  • Designated Audience Personas
  • Process and Management (Documented Strategy)
  • Measurement, KPIs, Data Analytics & ROI (Data is your best tool)
 

What's the Why? 

Effective content marketing will increase:  1. Sales.  2. Brand Loyalty.  3. Budget Effectiveness. It's a long game approach to build customer trust using an authentic brand voice.  

"CM generates over three times as many leads as outbound marketing and costs 62% less."  - Content Marketing Institute

 

What's the data?

"Content marketing rakes in conversion rates six times higher than other methods."  - Content Marketing Institute

 

what's the point?

"The top three things that make content effective: 1.  Audience Relevance (58%).  2. Engaging and Compelling Storytelling (57%).   3.  Triggers a CTA (54%)." - LinkedIn Learning

Again, What's the Why?

OK, I'm biased, but take it from other experts, Content Marketing is an essential element of brand marketing. Let's talk about it, so contact me.