Cannabis Content Marketing
Gotta Story Media creates original content marketing through storytelling, authentic copywriting, and brand positioning. People respond to stories that engage them and are relevant to their lives.
I'm bringing this concept to cannabis marketing and help rebrand the community away from the stoner stereotype. We need to connect with adults who are new to cannabis or are re-entering the community and finding a whole new world. Click here to learn more.
As an industry, we must first be a community.
There's no denying it. Educational content marketing is essential to both medicinal and adult-use cannabis brands & businesses.
Here's an example of content marketing in a traditional industry. I don't create advertising for a 70% off designer suit sale. I tell the story of the woman who bought the suit, was empowered by it, nailed the interview and got the job. Read the story here.
I’m Philip Rebentisch, Chief Storyteller and a two-term president of American Marketing Association Los Angeles. I started my career creating disruptive educational TV for NASA then moving into marketing, PR, and entertainment content for a variety of clients. The common thread has always been telling a good story. In advertising, this means listening to and speaking the language of your audience.
Community is the new currency and I'm here to lend a hand. Gotta Story? Lemme Tell It.